“Be there again in 100 years”: A year after the restoration of its employees, Durax will be one of the few scops that really goes?
After he was biased by his employees, he puts on Dualex Glassware, known for his dishes, focuses on increasing his turn in the coming years.
“Be there again in 100 years”: Twelve months after the restoration of his world -famous glass dishes, he has his goals “carried in a new breath” and focuses on the financial balance of “two years”.
“We knew it would work, it was the insured for a year, but we want Duralex to be there in 100 years,” said AFP CEO François Marciano.
Last summer, however, a brand known for its disassembled meals, almost disappeared after another acceptance and plunged employees into the uncertainty around their future.
Uncertainty abolished by the Commercial Court of Orleans, which confirmed the project of cooperation between employees, supported by 60% of employees, transmitted by the site administration and supported by local elected officials. SCOP was officially launched 1 August.
Since then, 17 people have been adopted, with the number of employees brought to 243 at its historical location in La Chapelle-Saint-Mesmin near Orleans, mainly due to several local support.
For example, the region promised its support in the form of a banking warranty, when the Orleans metropolis formalized the acquisition of Verrie space for EUR 5.6 million.
“We are convinced of our ability to get there is what we have announced in court,” said the director of the factory.
Dualex has already managed to straighten the bar in the face of the challenge: its turnover should reach 33 million euros this year, after it fell to 24.6 million euros in 2023, against more than 31 million in 2022.
“Examinations Employees”
In two years, it has been hoped that a mark of EUR 35 million, which would mean a return to a financial balance before focusing on EUR 39 million in 2030.
“Despite success”, Orléans Métropole ensured “to continue his support, especially on energy, hygiene and environmental regularization”.
According to François Marciano, this site must tend to trajectory low carbon trajectories and in accordance with regulations by 2026 and “5 million euros”. “There are five million euros that we need, especially to repeat some machines,” he said.
The team bet is won with employees, says Human Resources Director Maxim Nélia: “Most teams are caused by Durax and wanted to save the brand,” he said, adding that 148 people joined SCOP in exchange for an investment of 500 euros.
Derivative products
This is, for example, the case of Laure Cerandon, the workshop manager and Glassware employees for 12 years who have followed all the legal reversals of their business in court.
“We are still so proud that we can work for ourselves; I would not stay without a cooperative. We are going to work at work from recovery,” AFP said.
Recruitment has redesigned the whole painting considered aging, from marketing to communication.
In the Ourleans factory shop -since December, a million euros have reached a turnover -a trade in the breeding of a café, but also a transforming shop in the heart of Paris.
The brand also took advantage of several cooperation, including one who noticed La Pune and Stéphane Bern, driven as defender Verrier’s know-how to talk about it. This movement was attended by the launch of a series of derivative products, from “Tote bag” to ready to wear.
“Durax, who is also celebrating his 80 this year. Birthday is a brand that speaks with people, had to be appropriated in modernizing this identity. And we still have a lot of projects!”, François Marciano.
The share of exports, where some markets such as Japan and China are “promising” or “promising”, such as Canada, are still increasing. “But we work there and get there, as well as with market shares that have been recovered for a year,” he promises.